There are five key reasons authentic handwriting achieves phenomenal results.
1. Curiosity: 100% are opened
2. Handwriting is visually appealing
3. Each word is examined carefully and the message is read 3 times
4. It is set aside and not discarded
5. It touches the emotions
The power and influence of authentic handwritten correspondence is because of the effect it has on emotions. This is why it is retained and remembered.
Combining a handwritten card along with a video brochure or gift box is the perfect method of connecting with your top prospects or customers.
When asked, most people can vividly recall the last handwritten correspondence they received. They can recall who it was from, what it said and how it made them feel.
Today, authentic handwritten mail is rare. This is why it stands out and why it is so effective.
The power of authentic handwritten correspondence is greater today than ever. Digital has replaced cursive but it has not replaced the attraction and appreciation of authentic handwritten correspondence.
A handwritten card addressed with a real stamp says:
“OPEN ME AND SEE WHAT IS INSIDE”
A sincerely written message says:
“YOU ARE IMPORTANT, YOU ARE APPRECIATED”
An elegantly styled letter in cursive says:
“DO YOU REMEMBER, READ ME SEVERAL TIMES”
A handwritten card in the hand says:
“KEEP ME AND SHOW ME TO FRIENDS"
